For over five decades, Jollein has been a companion throughout the significant milestones of a little one’s journey. Jollein has been committed to delivering top-quality baby products at an affordable price because we understand the value and importance of this phase. At Jollein, we are not just a brand; we are a part of your journey right from the very start. We want you as a parent, caregiver, or loved one to celebrate each milestone with joy and confidence. Whether it’s that first playtime with our wooden toys, the initial sleep in their own crib with our softest sleeping bags or the first time going outside with our footmuffs, Jollein stands by your side. At Jollein, we are here “for all firsts” because we believe these moments last a lifetime in your memories.

We continue to grow and innovate, always keeping our customers and their little ones in mind. We strive to offer the softest, safest, and most affordable baby products while upholding our family values.

The finest and softest products and also with the GOTS label?
Jollein has it! GOTS is an internationally recognised standard for organic cotton. The requirements to get this label for a product are not only about the fabric itself, but also how it is manufactured and where it comes from. So we not only care for babies’ sensitive skins through soft organic cotton, but we also care for the people who produce these beautiful fabrics.

Curious which items have the GOTS label? You can find it in the product description.

Curious about what it’s like to be part of the Jollein family? We asked some of our colleagues to share their favorite aspects of working here. Their stories highlight the passion, creativity, and sense of family that make Jollein such a special place to work.

Margreet, Product Marketing Manager:
“My favorite thing about working at Jollein is undoubtedly the creative and collaborative atmosphere. It’s super exciting to be part of a team that’s so passionate about bringing joy to children and families. I love seeing the ideas come to life, knowing they will spark the imagination of little ones like my daughter. She’s a big fan of the products we create, and it’s incredibly rewarding to know I contribute to something that makes her so happy."

Tjarda, Visual Merchandiser & Account manager:
"Jollein feels like a big family. Communication is very open, and all ideas are welcomed and genuinely considered. We work together to create a beautiful end product. It’s a young and enjoyable company to work for."

Rianne, Back Office employee:
"My favorite thing about working at Jollein is the supportive and family-oriented environment. It’s perfect for balancing my career with being a mom to my three daughters. The team here is like a second family, always ready to lend a hand and share a smile. It's incredibly rewarding to know that my contributions help bring comfort and joy to families, including my own."

Inez, Webshop Manager:
"Working with a team of friendly, motivated, creative colleagues. It’s contagious and inspiring for me. I always find it a joy to come up with campaigns/ideas together and then see them come to life. From campaigns planned months in advance to spontaneous ideas that go live in a couple of days, everyone is always thinking in possibilities, and we often have the opportunity and freedom to explore these ideas, which makes it very enjoyable."

Susan, Export Manager:
“I really enjoy working for Jollein because we have a lovely team. We work very well together.Additionally, collaborating with different countries and clients is challenging in a positive way. Each country has different products that sell well, which keeps the work dynamic and exciting. And of course, we have beautiful products to offer. Knowing that Jollein is present during so many first moments around the world is truly satisfying.”

Celine, Buyer & Demand planner:
“What I love most about working at Jollein is the wonderful work environment and the friendly colleagues who make every day enjoyable. I’m constantly inspired by the adorable products we offer and the opportunity to collaborate with our suppliers. Together, we strive to create the best possible products and ensure they arrive on time in our warehouse. It’s incredibly satisfying to be part of a team that values both the quality of our products and the relationships we build.”